StoreAudit vs Plug In SEO
Instant audit platform vs ongoing SEO subscription app
What is Plug In SEO?
Plug In SEO is a Shopify app that monitors your store for SEO issues on an ongoing basis. It costs $30/month and focuses primarily on SEO — title tags, meta descriptions, alt text, and broken links.
Feature-by-Feature Comparison
| Feature | StoreAudit | Plug In SEO |
|---|---|---|
| Price | $0 free / $29/mo Pro | $30/month ($360/year) |
| Coverage | 6 categories (speed, SEO, images, trust, mobile, reviews) | SEO only |
| Report Format | Scored PDF with fix roadmap | In-app dashboard |
| Page Speed Analysis | Yes | No |
| Trust Signal Audit | Yes | No |
| Mobile UX Audit | Yes | No |
| Review Schema Check | Yes | Limited |
| Ongoing Monitoring | Monthly automated re-audits (Pro) | Yes (continuous) |
StoreAudit Strengths
- ✓Covers 6 categories, not just SEO
- ✓Free tier + $29/mo Pro vs $360/year
- ✓Shareable PDF report with exact fix steps
- ✓Free 30-day re-audit included
Plug In SEO Strengths
- ✓Ongoing monitoring catches new issues as they appear
- ✓Auto-fix for some SEO issues
- ✓Integrates directly into Shopify admin
Plug In SEO Limitations
- ✗SEO only — misses speed, trust, mobile, reviews
- ✗Subscription cost adds up ($360/year)
- ✗No exportable report to share with team or developer
Our Honest Take
StoreAudit gives you a comprehensive baseline audit across all 6 categories with a free plan and Pro at $29/mo. Plug In SEO is better for ongoing SEO monitoring after you have fixed the big issues. Many store owners use StoreAudit first, fix the critical problems, then add an ongoing tool like Plug In SEO for maintenance.
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